Strategizing Cold Outreach Through Intent Signals

ACTIONABLE TAKEAWAYS:

• Signal Prioritization: Categorize signals (e.g., high-intent, time-based) with different response SLAs to ensure timely outreach.
• Call Blitz Culture: Multiple weekly call blitzes with a virtual sales floor create a high-energy, team-building cold calling environment.
• Effective Personalization: Don’t rely on signals alone; combine them with company insights to craft personalized, compelling outreach.
• 80/20 Email Framework: Provide reps with an 80% completed template (signal, company insight, ideal state, light CTA), letting them personalize the final 20%.

FLORIN'S PATH TO PRESIDENTS CLUB:

• Head of Sales Development @ Common Room
• Director of Sales @ Barley
• Senior Manager, Sales Development @ Loopio
• Manager, Sales Development @ Loopio

RESOURCES DISCUSSED:

• Join our weekly newsletter
• Things you can steal