How Can We Design Tools That Are Helpful?

I think they really started something and because Gina understood the entertainment business and metal. I feel they were effective because they didn't shame. They, they looked at the reality, but they went around and shared it in a way that resonated. And since I have a research background too, I can also really understand the research. It's not just me giving you expertise. It's you giving me expertise on what the audience needs,. What are your roadblocks, how do you engage?