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Dialectics Deep Dive (pt. 3b): Marshall McLuhan & the Medium-as-Message

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The Concept of Media

McLuhan: Media are constructions that we build up to extend various aspects of our bodies and our minds using materials outside ourselves. And so there's always wherever there's a civilization or even, you know, civilization generally first like settled, settled society or non settled societies as well. There are there are technological, there are media apparatuses that they inhabit as well.

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