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#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It)
Business Made Simple Podcast
The Power of Story Brand
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The story brand framework makes writing copy much more powerful. It simplifies and clarifies where we're headed with the message. The power of that in the human brain as a person's reading it? I think it's immeasurable. And if you say the wrong thing, then their immediate reaction is delete. So those are the P's and then the A Is to amplify."
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