The Business of College Sports: The Impact of NIL on NCAA Athletes
New Books in Higher Education
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The Wild West of Student Athletes
Companies start to form, including a company which I'm involved in the field, S a N I L student athlete name image like this. And the companies serve as the middleman between the boosters donors to universities and the student athletes. We don't want student athletes supporting a brand which may be antithetical to the brand that the university is sponsoring. So if you're a Nike school, you don't want kids to be sponsoring a brand or under armor,. Also drug alcohol and gambling products are excised in most states.
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