Creating Retail Zoo and Brand Strategy

Growing up, Janine Allis never thought about starting her own business. “I didn’t even know what an entrepreneur was,” she says.

But after spotting a gap in the market, there was no stopping the founder of a now-global smoothie company that’s worth hundreds of millions of dollars.

On the final episode of season five of How I Made It, Rich List editor Yolanda Redrup finds out how the Boost Juice owner became one of Australia’s top business leaders.

This episode was sponsored by Telstra.

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