4min chapter

The Community Experience cover image

The Freemium Model Doesn’t Work in Community with Tatiana Figueiredo

The Community Experience

CHAPTER

Thea Course

The course focuses on what i call community businesses. People who are making a business out of connecting people with each other, like what you do. The challenges that i see are kind of like in the intersections of the different parts of building this kind of business. So how do you market a product that is around connection? Like how do you do that in an intentional way that prioritizes the people you're speaking with and is not fear based for example? And then on the community side specifically, one thing that i see a lot of people make is not taking enough time to design the the experience that they're building.

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