
Amazon.com
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Amazon's Strategic Evolution Post-IPO
This chapter examines Amazon's early struggles following its IPO in 1997, highlighting skepticism from investors and initial setbacks, including a noteworthy lawsuit from Barnes & Noble. It explores the strategic changes Amazon implemented in response to competitive pressures, particularly focusing on recruitment and technological advancements inspired by Walmart. The narrative illustrates how these decisions evolved Amazon's logistics and distribution model, ultimately leading to its success in the e-commerce landscape.
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