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Live from Sydney: Breaking the Laws of Average

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Global Marketing Strategies and Creativity

This chapter explores the complexities of international marketing through the lens of brands like Aldi and McDonald's, focusing on cultural adaptations and brand identities. It discusses the balance between data-driven strategies and the necessity for creativity in marketing, emphasizing the importance of local insights and the challenges of global expansion. The conversation highlights the evolution of advertising in Australia, particularly post-COVID, and calls for higher industry standards in a competitive global landscape.

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