Ship 30 for 30

I think I do a way better job of recognizing the things that matter and things that don't matter on ship 30 and the business and in the markets but you get into maybe, I don't know,. I don't do a good job saying that doesn't matter at all this matters right. That's something to look back on. Someone to consider for sure. Okay so back to ship 30 for 30 I want to talk about the partnership you've done with Nicholas Cole. What, how did you come to the conclusion that you would partner with someone.