How do your friends and colleagues describe you? What would *they* say your top strengths and weaknesses are? The answers to these and other questions define your professional reputation—your own individual brand. But you shouldn’t leave things up to chance. You should be authentic and thoughtful about shaping how you are perceived.

On this episode of the Startup of You Podcast, Reid and Ben discuss how to construct your personal career brand and leverage it to fulfill your aspirations: choosing the right LinkedIn profile headline (Reid shares that he recently updated his!), asserting your value without bragging or distorting the truth, and supporting the brands of your allies.

Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/

Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/

Check out the Startup of You Website: https://www.startupofyou.com

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