How to Assess the Market Opportunity of the Future

You may think you know the tam, but your guess could be wildly wrong and undervalue your genuine opportunity. When floodgate funded lift, it was a service for shared commutes, not a transportation network for everyone with a smart phone. The ride sharing market wasn't a replacement or substitute for taxes. Coin base is a more recent example; when they raised in 20 13, the total market cap of bit coin itself was about a billion dollars. If coin base made a two % commission on trades, the tam would be less than forty million. So we have a great paradox for the very greatest start ups. Had the entra ors been so focused on their tam which seemed relatively small