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Using Cite Summaries in Search Engine Optimization
The tech that can summarize a piece of text can also be used now to pull out structured information. Most of what you see for cited summaries are in the context of information seeking queries, but there's a whole lot of work coming that can tackle different kinds of commercial queries. The code really is, if you can provide a believable answer to a question, people are always going to prefer that over any number of links that you can give them. People don't like clicking on links. This is the beginning of a lot of work that can be done to make the search experience better.