Navigating Legacy and Innovation at Toys R Us

This chapter discusses the experience of working at Toys R Us and the challenges faced in balancing the company's legacy with modern marketing demands. It highlights the need for strong consumer understanding and emotional connections to enhance the shopping experience, as well as critiques the company's initial underestimation of e-commerce. The conversation also explores the importance of transforming challenges into opportunities and adapting to consumer desires in an evolving retail landscape.