This chapter examines the significance of a company's 'why' in achieving success, challenging the belief that it solely drives consumer behavior. It delves into the complexity of success factors, emphasizing that true success is often a blend of multiple elements rather than a singular concept.
Alex Edmans shows you how to think smarter, sharper, and more critically so you can make better decisions.
— YOU’LL LEARN —
1) How our biases are holding us back
2) The ladder of misinference that mucks up our thinking
Alex Edmans is Professor of Finance at London Business School. Alex has a PhD from MIT as a Fulbright Scholar, and was previously a tenured professor at Wharton and an investment banker at Morgan Stanley. Alex has spoken at the World Economic Forum in Davos, testified in the UK Parliament, and given TED/TEDx talks with a combined 2.8 million views. He was named Professor of the Year by Poets & Quants in 2021.