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How to Analyze Businesses to Find Out What Makes a Star Business
Richard Kosh was a consultant at BCG or Bain or BCG Bain Bain and Company yeah Bain. These these the two main consulting firms on a car thing of the other one McKinsey McKinsey yeah McKinseyYeah they created these principles on how to analyze businesses that can help you find out what makes a star business. You need to be the market leader in a growing niche so if you're business right now if you are not the market leader and your niche is not growing you're setting yourself up for failure. The creator economy more and more people are downloading social media apps and and starting social media channels, he says.