The Indian music festival scene is booming. The total number of attendees increased 80% over the last year to 13.5 million in 2023. Despite this growth, organisers face financial challenges. But then if the organisers are not making any money then who is? What is the commerce of music concerts? Listen to host Shabori Das in the latest episode of The Morning Brief podcast as she tries to understand the economics of running a music festival in India with Karan Singh, CEO, Sunburn Festival, Jairam VG, Founder, Hyperlink Brand Solutions, Jay Shah, Vice President Cultural Outreach at Mahindra Group, and Dhruva Patodia, Founder, Sort My Scene. Tune in!
If you like this episode from Shabori Das, check out her other interesting episodes on The Karobar of a Bar, What cheap fast fashion actually costs, Beauty Battles: Who will be crowned the retail royalty? And more!
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