Exploring Cloudflare's strategic decision-making process to align customer needs with innovative projects, emphasizing the mission to improve the internet and prioritize societal impact. The chapter showcases how the company evolved from a market-driven focus to a mission-driven approach centered around cybersecurity, trust-building, and protecting vulnerable organizations. It delves into pivotal moments where Cloudflare found unexpected purpose in safeguarding human rights and enabling free speech online.

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