Choiceology with Katy Milkman cover image

Silver Linings: With Guests Annie Duke, Kassia St. Clair & Adam Grant

Choiceology with Katy Milkman

00:00

The Secret Lives of Color

William Henry Perkin never managed to synthesize Quai-9. He gave up on his initial pursuit to explore the commercial potential of the chemical dye he had stumbled upon. This kind of avenue also led to the discovery of chemicals used in chemotherapy and also the creation of artificial musk used in perfumes.

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