Scaling Beyond Accommodation at Speed by Booking.com VP of Product
The Product Podcast
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Customer Data Is Key to Creating a Personalized Experience for Our Customers
One of the ares that we're really aspiring to is getting a single view of our customer. This for a company like ours that's come from a history of really portfolio dee ment, rather than th building up of a single art text ac as definitely been a challenge. That customer data plas an unrelenting a focus on experimentation is allowing us to really personalize the experience for our customers. We want to make sure that by personalization and having that custom of view helps us really craft a differentiated experience.
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