RV 83 - Revamping Marketing Planning | The Revenue Formula
GTM Live
00:00
How to Maximize Revenue and Revenue From Your Pipeline Sources
The first way to look at this is where are all the places that we capture demand into pipeline? These are very common places. You have your website, events you have outbound a cold outbound and then low intent lead generation. So as a well-functioning company somewhere between three and six total sources of where most of your revenue Comes from.
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