Is Women's Sport an Opportunity to Tap Into Genz?

Women's sport offers authenticity that i just don't think men's sport does any more. They're not going to be really well medio trained, so you can probably get a lot closer to them. With so many of thews l matches, a lot of the players im stck around afterwards,. and they talk to the fans for ages. So like that level of closeness. And if they're able to maintain current distribution strategies, i keep it on freetor air, i think that will be a really, really big thing.