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4min chapter
Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
The Rising Imperative of Creating Blue Oceans
There are several driving forces behind a rising imperative to create blue oceans. Accelerated technological advances have substantially improved industrial productivity. In overcrowded industries, differentiating brands becomes harder in both economic upturns and downturns. As red oceans become increasingly bloody, management will need to be more concerned with blue oceans than the current cohort of managers is accustomed to.
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