How to Build a Content Strategy That Works

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Nathan Bachez: The important part about creating content is the act of creating it. Find your customers that have dug themselves holes and cataloging exactly how you've helped other people out, he says. Have them tell you why they can't solve a problem; then catalog it for yourself if you tried to do so before. EB White has one of my favorite quotes -- "Don't write about a man who doesn't exist"

Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?"

Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.