
Sir Martin Sorrell is still bullish on advertising's future
The WARC Podcast
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Shifting Global Economic Dynamics
This chapter examines the evolving landscape of global power and economic leadership, focusing on emerging markets outside the traditional West. It discusses the influences of tariffs, advanced technologies, and geopolitical tensions on economic growth, particularly in regions like North America, South America, and Asia. The chapter highlights the competitive advertising landscape, emphasizing the rise of local brands and the necessity for global companies to adapt their strategies in response to these changes.
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