The Power of Influencers in Beauty

Kylie Jenner of Kardashian Family fame has developed enough influence that each of her Instagram posts is worth more than one million dollars. Kylie Cosmetics made 420 million dollars in sales in 18 months without any traditional advertising. Rihanna's Fenty line of lipsticks and foundations for all skin tones made five times the sales of Kylie in his first month.