The Bob Lefsetz Podcast cover image

Wesley Schultz

The Bob Lefsetz Podcast

CHAPTER

Global Roots: A Musical Journey

This chapter explores the international success of the band, highlighting their grassroots approach and memorable performances across various countries. It discusses the evolution of music promotion in the digital age, contrasting traditional advertising with more authentic and personal marketing strategies. Through personal anecdotes about cars and regional experiences, the chapter reflects on the cultural dynamics between the East Coast and Colorado, showcasing the band's growth and connection to their fans worldwide.

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