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Buying a Bankrupt 117-Year-Old Manufacturer

Acquiring Minds

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Investing in Niche Market of Straight Razors

The chapter delves into the speaker's decision to invest in the niche market of straight razors, despite industry challenges, by observing consumer trends in Berlin. They discuss the appeal of handcrafted luxury items like watches and the growing interest in quality products made locally. The chapter also explores the complexities of manufacturing high-quality straight razors and the market's attraction to consumers who appreciate craftsmanship and quality.

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