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371 — Talk to the Elephant (cause the rider ain't listening)

The Mindtools L&D Podcast

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Understanding the Elephant in Decision-Making

The chapter explores the concept of the 'rider and elephant' in decision-making processes, emphasizing the importance of engaging both the intellectual 'rider' and the emotional 'elephant'. It covers topics such as the psychology of marketing, willpower, attention spans, compliance training, and behavioral change challenges. The speakers discuss the need to communicate the value of change effectively, understand underlying motivations, and address real problems to drive successful outcomes.

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