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Marketing budget benchmarks, SaaStr 2022, thought leadership, where to start with demand gen programs, why everyone is talking about community & more

The Dave Gerhardt Show

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You Don't Know Your ICP Until You're at 2 Million ARR?

When is the right time to really get focused? Like if your goal is to generate a million dollars in new ARR this year, who is the one ICP that you can serve that will help you get there? It's oftentimes a moving target and not a means to an end. You can't get traction if you're trying to be everything to everyone.

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