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Navigating Cloud Disruption: Strategies and Challenges
This chapter explores major companies' strategic decisions amid disruptive cloud pricing models, contrasting traditional firms like IBM and Oracle with agile competitors like Amazon Web Services (AWS). It examines the evolution of cloud services and highlights the early missteps of Microsoft and Google in establishing their cloud strategies. Through discussions of market dynamics and innovative solutions for data storage, the chapter illustrates the competitive landscape of the rapidly growing cloud computing market.