Low Budget, Big Impact: Crafting Video Ads with Humor
The Duct Tape Marketing Podcast
Crafting Comedic Brand Voices
This chapter explores the art of creating engaging brand voices infused with humor, focusing on unexpected industries like funeral services and accounting. It highlights the importance of authenticity and understanding client characteristics to craft relatable comedic content, particularly in niche markets. By discussing the iterative process of joke development and audience engagement, the chapter emphasizes the complexities and unpredictability of delivering humor in marketing.
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