How Long Will Story and Brand Last?

I was thinking, you know, this idea of story and brand is so important, but how long will that stay around? Because a i can't already generate like, stories. I think it would be interesting to create a design starting with the story and then feeding the story into an image generation. You know, the image doesn't have a story. A ye, it's something. And i feel like if you can write down and describe the design on words before you ever make the thing,  it's ten times better than you would if you were just cond of searching, right? With just the form totally.