There's a frequency which the dog can somehow detect. Evelasting, what do you think it is? Is it the original instrument? Yes, oh, absolutely. So one of the things that my son told me why the spoto fi worked so well was because they mixed familiar songs with brand new ones. And amison doesn't do this very well. I think it over assumes tat you 're preoccupied by price. My issue is that if you only search for what you know you want and then sauce it at the lowest possible price - Amason tends to assume that you have the mentality of a procurement operative. The example i was giving is the toastter. Ok?
Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:
- The marketing of Saint Paul and religious leaders.
- Humor as a vehicle for effective messaging.
- The advantages and drawbacks of remote work.
- “Category” vs. “brand” advertising.
- And MUCH more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com