How to prioritize, track, and measure your Medical Communications Plan Episode 1: Fundamentals
Elevate Medical Affairs Podcast Channel
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Is There Anything You Can Learn From Garb and Slava?
Theory of change is a visual illustration that links your activities to what you actually want to achieve. It develops a link or a hypothesis between the two for why you think what you were doing will lead to the desired change. Medical affairs now increasingly operates in those conditions, so using something like a theory of change can help get a handle on that kind of complexity.
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