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Expert Digital Marketing and Taxes with Olivia Luper
Retirement Tax Services Podcast
How to Incorporate Taxes in Your Marketing
What advisors need to be thinking about if they want to get serious about including taxes in their marketing. What to say is depending, not on what you want to talk about - it's on what is the most important to them. At that stage we like to lead people away from pain and toward pleasure. But then when you get lower in the funnel, you can talk about things like case studies or testimonials.
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