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Debbie Millman on the Importance of Playing the Long Game

Time Sensitive

CHAPTER

Ang Judy's Secretariat

Ang judy's secretary was in that first set of ads, and then slowly but surely, she started doing some d j work on the radio. She ended up basically being their most popular d j for years and years and years. And then when that ad campaign first launched, there was no such thing as going viral at the time, but it went viral. It ended up on the cover of new york news day saying, sex busses, sexy subways. Cause they were all bus and subway ads, and theye wereall these, like, really sexy hippo people,. No one knew what to make of it. The whole city was in an uproar. It was

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