I Don't Care That Twitter Exists, but I'm Going to Do Something Similar

Jesse: I don't care that Twitter exists. I care that it's a big deal that I don't use it. When we have more high profile people like Sam opt out, it opens up that possibility to others who maybe feel like the cost are outweighing the benefits. It makes it easier and easier for those who follow in his wake to say, you know what? I'm going to do something similar.