Continuous Architecture in Practice
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Machine Learning and the Future of Search Engines
It is definitely machine learning absolutely I mean I remember the days when AdWords first came along and it was very obviously a pretty simple pattern that I've been in the future. Both of them realized pretty early but they pioneered using it at scale to dramatically improve a product or an offering that they had. And we see it now in sort of more if you like traditional industries they're making the same realization that what the internet hyperscalers did five 10 years ago they could now start doing themselves because they've also got very valuable data sources and data stores which contain a lot of insight if you can extract it.
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