Ellis: I was really good at seeing people who look like they were likely in a career that he would say statistically this person's probably not happy with what they're doing. And then 99.9% of people have no idea what they'd actually like to do, which is why they are where they are. He says most people haven't been spoken to in a manner where they've even consciously thought what am I worth. Ellis learned very quickly the power of email marketing and how to set up all the things you need to be able to send out an ad or whatever conversion they're looking for.

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