How Eventbrite Survived Seasonality

In the early days of Eventbrite, we learned and observed from that really helped us to define our business later on. For example, if you put down a $0 value ticket, you can host as an organizer, you canhost a free event. And that was almost an accident. We didn't intend to set out to build a free event functionality. As we optimize towards that metric, we saw more and more customers coming from that segment.