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Harnessing the TikTok Boom
On Brand with ALF & Rory Sutherland
The Impact of TikTok on the Community Commerce World
TikTok has unlocked real world opportunities for creators. Artists in the music space, SMBs and brands. What we really started to see is we've catalyzed a new culture. And that culture is shopping and content consumption. So what we call the community commerce world is about driving that blend of community and entertainment into commerce.
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Listen to the best highlights from the podcasts you love and dive into the full episode