How To Bring Out The Worst Ideas To Get To The Best Ideas - Santi Pochat, LinkedIn
Sweathead, A Strategy Podcast
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How Do You Make It Worse?
The idea here is to promote discomfort. Give yourself a crush, for example, in the brief. Check out a kneecap, remove an element that makes the brief a little bit easier for yourself. Hide the audience, make the audience more specific. There's a lot of ways in which like, you narrow the brief that would eventually make it like sort of more uncomfortable.
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