The Evolution of Hygiene: Ads, Innovations, and Personal Stories

This chapter examines the history and significance of personal hygiene, tracing back to the invention of Odorono by Edna Murphy and the marketing strategies that transformed its acceptance. The exploration extends to the advertising techniques used to address insecurities related to body odor and bad breath, and how these methods parallel modern marketing practices. Additionally, the chapter includes personal anecdotes about skincare experiences and highlights the evolution of oral hygiene and the implications of antibacterial products.