How to Test Ad Platforms for Growth

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A good budget that we start with usually to test is like $100 a day. You could test for less than that. It's about how quickly with a lot of these ad platforms, they have like a learning phase and the faster you get out of that learning phase, the better results are. But I would say just like building an organic presence is probably the most important.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue.

And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agency — helps drive growth for newsletters like Bankless DAO and Matthew Berry's Fantasy Life, to name a few.

In this episode, Louis & Ryan discuss…