Googling Google Analytics - What's the Source of the Click Through?

New documents show that they received a gugl analytic report that said, how did people get to this article about the sadon salazar article about sandy hook? And then, and this is the most important part, how many people clicked through and bought our crap as a result of that? This was sort of left at a high level of resolution. But what we're seeing with the gugl analytics are things like, where is the source of this click through? When some one reads wrighting. Yes, wel hold on. We might get them as a sponsor. I don't bite. That's, it's to hard to call us. No, obviously, we'd never do that