Do I Do This, or Do I Not?

Don't be sucked in by tactics or the hot new thing. Don't make that middle of the night impulse decision as much as you can help it. Sometimes a certain tactic is actually going to be beneficial, foy. But they're not all going and so figuring out if this helps me meet one of my quarterly golls? And if the answer is no, then it's a not right now kind of thing. It's so much easier to fall prey to those sort of marketing tactics when you are tired.