Jen Clinehens - The Power of Consumer Psychology: What Top Global Brands Do Differently
Standard Deviations with Dr. Daniel Crosby
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Exploring Artificial Scarcity and Consumer Behavior
This chapter delves into the concept of artificial scarcity and its impact on consumer behavior. It discusses how brands like Nike utilize this strategy to drive demand and create hype around their products, weighing the pros and cons of this approach. The chapter also highlights other examples of brands implementing scarcity, such as Supreme and Hermes, emphasizing the need to find a balance between limited availability and meeting consumer demand.
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