4min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: Slack CPO Noah Weiss on How to Master Product-Led-Growth, The Biggest Mistakes Founders Make When Scaling Into Enterprise & What Needs to Change with your Product, Team and Processes when Scaling From PLG to Enterprise

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

How Slack's Freemium Model Changed Product Marketing

Slack always had a really generous freemium model. But what we didn't do for many, many years is actually gave people a rich, valuable trial experience of what the paid product looked like. And that was probably honestly the single biggest thing we did to push that self service driven paid conversion. It's not strictly PLG, but I mean, this product capability called Slack Connect. The whole idea is take a channel, now you can share across multiple organizations.

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