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196 - Building a Buyer-Centric Marketing Strategy | Clozd Win Loss Week

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Are You a Market Death Wishaha?

Most lygen models companies run collect people that have zero buying intent. And all your doing is spinning your wheels past nots to sales, inherently creating misalinement between marketing and sales to hit metrics that don't matter. I think in the last two of the companies i've worked for, there was a miss alinment. Was prity like a soft word. There was definitely aggression or conflict or anger between sales and marketing. It's very common in early stage tekan sass companies. So they bring in one, two, three marketers, force them on the leegen model as them,. literally the worst place to be as a marketer.

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